Frequently
asked

An eight-part diagnostic framework designed to uncover what is helping, hindering or holding back an organisation's marketing performance. It looks at the whole environment marketing operates in, then turns the findings into a prioritised action plan.

Rather than simply looking at campaigns, advertising and marketing activity, the method examines the broader environment in which marketing operates: strategic alignment, customer value, decision-making, resources, efficiency, performance and organisational commitment. It isn't about doing more marketing. It's about making marketing work harder, smarter and more effectively.

Tartaglia Marketing was established to make the strategic marketing expertise traditionally available to large corporations accessible to small and medium-sized businesses, particularly those limited to short-term tactics, fragmented activity or agency arrangements without clear strategic direction.

Strategic Alignment, Market Value, Decision & Accountability, Resource & Capacity Fit, Efficiency & Waste Removal, Output Predictability, Confidence & Commitment, and Ownership & Activation. Each pillar diagnoses one area and produces a defined output.

Each pillar produces its own output, from a marketing alignment assessment to an efficiency improvement plan. The final pillar, Ownership & Activation, brings them together in a prioritised marketing action plan with named owners, immediate actions, agreed measures of success and an implementation framework.

No. The Strategic Alignment pillar reviews the relationship between your business plan and your marketing plan. Where formal plans don't exist, the method recommends their development.

Yes. The Efficiency & Waste Removal pillar examines opportunities to simplify workflows, introduce automation and use AI to improve productivity and reduce operational waste.

Rudi Tartaglia, the founder of Tartaglia Marketing and creator of the Marketing Momentum Method. Rudi has more than 16 years of agency experience and has held senior marketing positions across national and international organisations.

A two-minute self-assessment built on the eight diagnostic questions behind the method. It gives you a first indication of where momentum may be stalling. It is not a substitute for the full diagnostic, and sending your results to Rudi is optional.

Request a diagnostic through the contact page and tell us a little about your organisation and where marketing feels stuck. Rudi will be in touch to talk through next steps.