01 / Examine
The whole environment
Rather than simply looking at campaigns, advertising and marketing activity, the method examines the broader environment in which marketing operates.
// An eight-part diagnostic framework by Tartaglia Marketing
Marketing
Momentum
Method
Remove the barriers. Realign the strategy. Accelerate performance.
The Marketing Momentum Method is an eight-part diagnostic framework designed to uncover what is helping, hindering or holding back an organisation's marketing performance.
- 08
- Pillars, one framework
- 16+
- Years agency experience
- 1 on 1
- Deal with the owner
// In brief
Beyond the
campaign
Most marketing reviews look at the activity. This one looks at everything around it.
02 / Identify
Waste and missed opportunity
It identifies where time, money and resources may be wasted, where opportunities are being missed and where internal processes, outdated thinking or competing priorities are preventing progress.
03 / Prioritise
What to change first
The result is a clearer understanding of what needs to change, what needs to be prioritised and where improvements will have the greatest commercial impact.
// The point
It isn't about doing more marketing. It's about making marketing work harder, smarter and more effectively.
// Structural framework
The 8 pillars
Seven pillars diagnose. The eighth turns the findings into action. Each one starts with a single honest question.
- 01 / 08Strategic AlignmentDiagnose directionAre we doing the right things?
- 02 / 08Market ValueDiagnose relevanceAre we creating the right value for the market?
- 03 / 08Decision & AccountabilityDiagnose controlAre decisions and responsibilities clear?
- 04 / 08Resource & Capacity FitDiagnose constraintsDo we have the resources and skills to deliver?
- 05 / 08Efficiency & Waste RemovalDiagnose inefficiencyAre we wasting time, money or effort?
- 06 / 08Output PredictabilityDiagnose performanceCan we produce consistent and predictable results?
- 07 / 08Confidence & CommitmentDiagnose resistanceDo people believe in the marketing strategy and its potential?
- 08 / 08Ownership & ActivationPrepare executionAre we ready to take ownership and implement change?
// The founder
Meet Rudi
Tartaglia
[Marketing strategist & author]
Founded by Rudi Tartaglia, Tartaglia Marketing was established to make the strategic marketing expertise traditionally available to large corporations accessible to small and medium-sized businesses.
With more than 16 years of agency experience, Rudi developed the Marketing Momentum Method to help businesses build marketing capability, improve performance and turn strategy into measurable commercial outcomes.
More about Rudi// Philosophy
Effective marketing isn't necessarily about doing more; it's about doing the right things, removing what doesn't work and building momentum that lasts.
// Next step
Ready to build
momentum?
Start with a conversation about where marketing feels stuck, or take the two-minute Momentum Check first.