// The founder
Meet Rudi
Tartaglia
[Founder, Tartaglia Marketing]
Founded by Rudi Tartaglia, Tartaglia Marketing was established to address a fundamental gap in the market: making the strategic marketing expertise traditionally available to large corporations accessible to small and medium-sized businesses.
Having held senior marketing positions across national and international organisations, Rudi recognised that too many smaller businesses were limited to short-term tactics, fragmented marketing activities or expensive agency arrangements without the strategic direction needed to achieve sustainable growth.
With more than 16 years of agency experience, Rudi developed the Marketing Momentum Method, a structured approach to helping businesses build marketing capability, improve performance and turn strategy into measurable commercial outcomes.
An experienced marketing strategist, author of The Pend Principle and holder of a Master's degree in Political Marketing, Rudi brings together commercial experience, strategic thinking and a practical understanding of how businesses grow.
- 16+ years
- of agency experience
- Senior roles
- across national and international organisations
- Master's degree
- in Political Marketing
- Author
- of The Pend Principle
// Philosophy
Do the right
things
His philosophy is simple. Three ideas run through the Marketing Momentum Method and every engagement.
- Tenet 01
Do the right things
Marketing activity aligned with commercial objectives, business strategy and growth ambitions.
- Tenet 02
Remove what doesn't work
Less duplicated activity, fewer inefficient processes, no outdated practices.
- Tenet 03
Build momentum that lasts
Clear ownership, priorities and measurable outcomes that keep improvement going.
// In Rudi's words
Effective marketing isn't necessarily about doing more; it's about doing the right things, removing what doesn't work and building momentum that lasts.
// Next step
Work with
Rudi
Start with a conversation about where marketing feels stuck, or take the two-minute Momentum Check first.